Website Header Treatment

• Use title case
• Location in bold/parenthesis – (City, State, Country – no abbreviations). Do not include date after location
• Modify news title to display name and position (e.g. remove “Smithers Announces”), limit to 3 lines
• Modify page description to max 5 lines, summarizing article rather than copy/paste of article/news release intro
• Use boilerplate at end of news articles (### is used only for documents sent to media and not needed on website)
• Insert header above downloadables (e.g. “Download the brochure”)

Images:

• News article – when possible, use head and shoulders shot rather than full close up