- Demand for brand protection packaging features has grown by 5.4% CAGR since 2021, and will have a value of $4.0 billion in 2025.
- The ongoing, and rising, threat from counterfeiters means that the market is forecast to grow by 4.7% CAGR between 2025 and 2030, to reach $5.0 billion.
Definition
Research for this report focused on the brand protection market, which is defined as the incorporation of tamper-evident, anti-counterfeiting, anti-theft or track-and-trace technology in a product or package to prevent, limit or detect damage from attacks on the brand. The brand protection industry is defined as all the suppliers of products and services specifically designed to protect brand owners from the threat of such attacks.
Key Questions
- How are brand owners utilising digital technologies to combat counterfeiting?
- Where are the biggest opportunities in the global brand protection market?
- How can brand owners adapt to the changing landscape?
- How are emerging technologies impacting brand protection features and packaging designs?
- Suppliers of security components and technologies
- Packaging converters
- Brand owners and retailers
Keith Jacques has many years’ experience in carrying out market research projects on a wide range of topics including security print; backed up by over 40 years’ industry experience in a variety of roles in technical sales and marketing, and new business development.
Name The Future of Anti-Counterfeiting, Brand Protection and Security Packaging to 2030
Date 3/4/2025
Price
$6750.00
$6075.00
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