The Future of Web-to-Print to 2028

Table of Contents Key Facts and Figures

Web-to-print is the commercial printing of products ordered through a specialist e-commerce platform
In 2023 the market for web-to-print will total almost $25.1 billion, up from $21.4 billion in 2018
The sector has grown significantly faster than the overall print and packaging markets and this trend will continue to 2028 with an average CAGR of 5.6% in value, and 7.1% in print volume.

The web-to-print sector encompasses a broad product range, with many successful print companies developing their routes to market, enabling consumers to purchase high-quality printed items at low cost. There is traditional business-to-business printing, way beyond efficient business card production. As digital workflows developed to handle artwork for these jobs the manufacturers changed traditional print production to increase efficiency. They automated prepress and ganged multiple jobs to share make-ready costs, significantly reducing costs for short to medium run jobs. To grow their businesses the pioneers offered trade printing services to other print providers and print management companies, making standard products very effectively.

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Web-to-print is the only route to market for some companies, and is used by many others looking to improve the levels of service they offer to their customers without increasing their administrative staffing costs
As the technology has matured the make or buy decision for many print service providers has become a difficult strategic choice
A growing number of companies are choosing to use trade print suppliers, focusing on the customer relationship rather than print manufacture.

What will you discover?

Many of the leading suppliers are broadening their product mix, and players from other sectors are offering print services
Beyond graphical print there is personalised and short-run printing of clothing, notably T-shirts; wallpaper and décor; and various promotional or miscellaneous items, including gifting applications
Another key sector is in packaging and labels. In 2023 more packaging converters are offering new artisan brands the capability of specifying and ordering high-quality labels, boxes, pouches, bags, and cans in a more efficient process than that offered by traditional packaging converters.

The Smithers methodology
This report is based on extensive primary and secondary research. Primary research consisted of targeted interviews with material suppliers, converters and experts drawn from key markets. This was supported by secondary research in the form of extensive literature analysis of published data, official government statistics, domestic and international trade organisation data, company websites, industry reports, trade press articles, presentations, and attendance at trade events.

Who should buy this report?

Equipment suppliers
Printing companies
Packaging converters
Brand owners and retailers
Industry consultants and analysts

About the author
Sean Smyth has spent more than 25 years in senior technology and management positions for print businesses across the supply chain. Sean has extensive experience in digital printing. In his time with Smithers, Sean has authored many off-the-shelf market studies and has provided strategic consultancy services to a range of clients across the value chain.

Name The Future of Web-to-Print to 2028

Date 10/20/2023

Price $6750.00

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Sean

Walsh

Business Development Manager, Smithers Information Division

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Ciaran

Little

Global VP, Business Development & Director of Operations (Asia-Pacific)

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Hill

Director of Operations EMEA, Smithers Information Division

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Tables

Time line for web-to-print technical developments
Top-line web-to-print market categories, 2018–28 ($ billion and billion A4 prints)
Top-line web-to-print market by print process, 2018–28 ($ billion and billion A4 prints)
Leading country web-to-print markets, 2018–28 ($ million and million A4 prints)
Annual revenue of leading web-to-print companies, ($ million, current year values)
Timeline of technology developments in web-to-print 2023–28
Print for profit web-to-print application market 2018–28 ($ million and million A4 prints)

For each application:

Regional market for web-to-print end use 2018–28 ($ million and million A4 prints)
Market for web-to-print end use 2018–28 ($ million and million A4 prints)

List of applications:

Photobooks and photo products
Books
Magazines
Catalogues
Commercial
Advertising
Business ID
Direct mail
Display/PoS
Other graphical
Labels
Packaging
Décor
Promotional/miscellaneous
Textiles

For each print process:

Web-to-print application market 2018–28 ($ million and million A4 prints)
Regional web-to-print market 2018–28 ($ million and million A4 prints)

List of print process:

Sheetfed litho
Web offset
Gravure
Flexography
Screen

For each print process:

Regional market for industrial web-to-print applications 2018– 28 ($ million and million A4 prints)
Market for industrial web-to-print applications 2018–28 ($ million and million A4 prints)

List of print process:

Gravure
Screen
Pad
Analogue
Electrophotography
Inkjet

For each region:

Major country web-to-print market print-for-profit markets 2018–28 ($ million and million A4 prints)
Top-line web-to-print market categories 2018–28 ($ million and million A4 prints)
Web-to-print market by application 2018–28 ($ million and million A4 prints)
Print process for print-for-profit market 2018–28 ($ million and million A4 prints)
Print market for industrial webto- print applications 2018–28 ($ million and million A4 prints)
Print process market for webto- print industrial applications 2018–28 ($ million and million A4 prints)

List of regions:

Western Europe
North America
Asia
Latin America
Eastern Europe
Middle East
Africa
Australasia

For each country:

National web-to-print market by application 2018–28 ($ million and million A4 prints)
National print process for print-forprofit market 2018–28 ($ million and million A4 prints)

List of countries:

Austria
France
Germany
Italy
Spain
Switzerland
UK
Other Western Europe

For each country:

National web-to-print market by application 2018–28 ($ million and million A4 prints)
National print process for print-forprofit market 2018–28 ($ million and million A4 prints)

List of countries:

Canada
US

For each country:

National web-to-print market by application 2018–28 ($ million and million A4 prints)
National print process for print-forprofit market 2018–28 ($ million and million A4 prints)

List of countries:

China
India
Japan
South Korea
Other Asia

For each country:

National web-to-print market by application 2018–28 ($ million and million A4 prints)
National print process for print-forprofit market 2018–28 ($ million and million A4 prints)

List of countries:

Brazil
Mexico
Other Latin America

List of countries:

Poland
Russia
Other Eastern Europe

Figures

Growth rates of print for profit webto- print
Schematic of web-to-print system for graphics printing
Functionality of web-to-print technologies – direct to customer
Functionality of web-to-print technologies for trade print services
Web-to-Print market growth rates, 2018–28 by application and print process($ billion and billion A4 prints)
Process split of global web-to-print market in 2023 and 2028 by value
Process split of global web-to-print market in 2023 and 2028 by print volume
Global web-to-print market by print process, 2018 to 2028 ($ million, constant 2022 values)
Regional web-to-print market 2018– 28 ($ billion and A4 million prints

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Sean

Walsh

Ciaran

Little

Stephen

Hill

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