Digital vs Offset Printing to 2024 | Market Reports & Trends

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Qualitative and quantitative five-year market forecasts broken down by process technology, raw material, end use, and geography
In-depth analysis of the main technology trends and the key issues affecting the digital and analogue printing markets
Over 140 tables and figures of industry data based on primary and secondary research.

What methodology is used?

The Future of Digital vs Offset Printing to 2024 uses primary research, together with cross-checking against secondary sources. The technique is a combination of top-down and bottom-up approaches. The market data presented in this report has been developed from the extensive Smithers databases, with primary research sources and discussions with leading players across the supply chain.
In addition to primary and secondary research, this report includes economic forecasts, demographic and population changes, literacy rates, educational policies, legislation, environmental pressures, and technology developments in print and the wider IT and communication sector.

What will you discover?

In-depth analysis of key market drivers and trends for both digital and analogue printing
A thorough breakdown of markets for both digital and analogue print technologies by technology type and application, including forecasts to 2024
Exclusive industry data based on primary research, including interviews with key participants in marketing, sales, production, and product development for the entire print supply chain.

Who should buy this report?

Raw material suppliers
Paper, ink and consumables suppliers
Product managers and engineers
Print equipment suppliers
Print users and publishers
Packaging converters
Brand owners and retailers
Industry consultants and analysts.

FREE report - THE IMPACT OF COVID-19 ON THE PRINTING INDUSTRY

When purchasing a copy of this report you will also recieve a free copy of our brand new report THE IMPACT OF COVID-19 ON THE PRINTING INDUSTRY.

COVID-19 will create permanent changes in printing demand. This new report builds upon solid socio-economic data and expert technical/market insight to assess the magnitude of these changes.

The report presents three scenarios, and models how the markets are likely to evolve in the immediate short-term and over the next five years, based on an in-depth assessment for each printed product, print process and geographic region.

The three scenarios – mild impact, probable impact and pessimistic – each show a fall in print demand, with labels and packaging least affected. Publishing output will fall most accelerating the existing decline, although there are short-term boosts for books. In commercial print lower marketing spend by businesses in recession depresses demand with volume and values falling, packaging and labels will grow but at a lower rate than previously forecast.

As part of the methodology, Smithers experts – led by Dr. Sean Smyth - interviewed printing and packaging companies across the global value chain (including equipment, paper, ink and plate suppliers) to ensure the market data and analysis is grounded in reality. The economic foundation of the model is the April forecast from the IMF.

There will be major industry re-structuring with weak print companies and suppliers failing as demand falls. Remaining companies will innovate and diversify, producing PPE equipment an early example as companies collaborate and widen the range of products and services they offer, with routes to market changing toward on-line.

This report is a critical tool to help navigate this disruption, identify potential threats as well as opportunities, and aid strategic planning as the entire printing industry faces a truly disruptive event that will accelerate many longer-term trends.

Smithers is providing THE IMPACT OF COVID-19 ON THE PRINTING INDUSTRY immediately to existing customers of this report.

Name The Future of Digital vs Offset Printing to 2024

Date 4/26/2019

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Executive summary. 1

Overview.. 1
Developments in digital printing technologies. 3

Introduction and methodology. 6

Report scope. 6
Report objectives. 6
Methodology. 7
Scope & definitions. 7
- List of definitions. 9
- Abbreviations and glossary of terms. 9
Exchange rates. 10

The top line. 11

Overview.. 11
- Demand for Print 12
- Print product categories. 20
  - Publication print 22
  - Graphic print 27
  - Packaging & label print 31
Selling prices of digital and analogue print 35
Digital is different 38
The press is not enough. 40

Cutting-edge technology developments. 42

Overview.. 43
Print quality. 44
Enabling technologies. 45
- Workflow.. 48
Digital printing. 53
- Electrophotography. 54
- Inkjet 56
  - Inkjet head developments. 56
  - Inkjet ink and fluid developments. 59
  - High-speed inkjet presses. 67
  - Narrow-web inkjet 69
  - Wide-format inkjet printing. 70
  - High-speed flatbed printers. 70
  - Sheetfed inkjet presses. 70
Offset lithography. 73
- Formal benchmarking to improve performance. 73
- Heatset web offset 73
- Coldset web offset 73
Flexography. 74
- Flexo prepress and plates. 74
- Flexo proofing. 74
- Plate technology. 74
- Plate mounting. 74
- Anilox roller 74
- Flexo inks. 74
- Flexo presses. 75
- Standardized flexo printing. 75
Gravure printing. 76

Run length and print cost developments. 77

Overview.. 77
Run-length developments. 78
Print cost trends. 78
- Consumables. 78
- Web to print, printer automation and other efficiencies. 78
- Hybrid Printing. 78
- Print company effects. 78

Analogue vs digital print market data. 79

Print process trends. 79
- Analogue print 83
  - Sheetfed litho. 85
  - Heatset web offset 87
  - Coldset 88
  - Flexography. 90
  - Gravure. 91
  - Other analogue print processes. 94
- Digital print 98
  - Electrophotography. 102
  - Inkjet 106
Product printing trends. 110
- Books. 110
- Magazines. 125
- Newspapers. 140
- Catalogues. 155
- Directories. 170
- Advertising print 185
- Commercial print 200
- Transactional print 215
- Security print 227
- Labels. 244
- Packaging. 260

Opportunities and future outlook. 277

Overview.. 277
Cost reduction/adding value. 277
How printers choose processes. 277
Changes in growth print sectors (e.g. corrugated) 277
Crossover and competition (e.g. flexo system providers moving into inkjet) 277
Opportunities and threats across the industry. 278

List of Figures

Figure 0.1 Litho, analogue and digital print market development 2014–24, in value and volume terms (% share by value, constant 2017 basis; % share by volume, A4 prints or equivalent 1
Figure 0.2 Global digital printing penetration by product category, 2014–24 (% share by value, constant 2017 basis; % share by volume, A4 prints or equivalent 2
Figure 2.1 Global printing output by product category, 2014–24 (% share by value, constant 2017 basis) 17
Figure 2.2 Global printing output by product category, 2014–24 (% share by volume, A4 prints or equivalent) 18
Figure 2.3 Global printing output by print process, 2014–24 ($ billion, constant prices & exchange rates) 19
Figure 2.4 Global printing output by print process, 2014–24 (billion A4 prints) or equivalent) 19
Figure 2.5 Digital penetration into print applications by category, 2014–24 (% share by value, constant 2017 basis) 21
Figure 2.6 Digital penetration into print applications by category, 2014–24 (% share by volume, A4 prints or equivalent) 21
Figure 2.7 Global publication printing output by print process, 2014–24 ($ billion, constant prices & exchange rates) 25
Figure 2.8 Global publication printing output by print process, 2014–24 (trillion A4 prints or equivalent) 26
Figure 2.9 Global graphic printing output by print process, 2014–24 ($ billion, constant prices & exchange rates) 29
Figure 2.10 Global graphic printing output by print process, 2014–24 (trillion A4 prints or equivalent) 30
Figure 2.11 Global package & label printing output by print process, 2014–24 ($ billion, constant prices & exchange rates) 34
Figure 2.12 Global package & label printing output by print process, 2014–24 (trillion A4 prints or equivalent) 34
Figure 2.13 Average global prices per thousand A4 prints by print process, 2014–24 ($, constant 2017 prices & exchange rates) 37
Figure 3.1 Integrated end-to-end print workflow in 2019. 49
Figure 3.2 Development trends in inkjet printhead development 58
Figure 4.1 Average global prices per thousand A4 prints by print process, 2014–24 ($, constant 2017 prices & exchange rates) 77
Figure 5.1 Global printing output by print process, 2014–24 ($ billion, constant 2017 prices & exchange rates) 81
Figure 5.2 Global printing output by print process, 2014–24 (billion A4 prints) or equivalent) 82
Figure 5.3 Books: global printing output by process, 2014–24 ($ billion, constant 2017 prices & exchange rates) 115
Figure 5.4 Books: global printing output by process, 2014–24 (billion A4 prints) 115
Figure 5.5 Magazines: global printing output by process, 2014–24 ($ billion, constant 2017 prices & exchange rates) 130
Figure 5.6 Magazines: global printing output by process, 2014–24 (billion A4 prints) 130
Figure 5.7 Newspapers: global printing output by process, 2014–24 ($ billion, constant 2017 prices & exchange rates) 145
Figure 5.8 Newspapers: global printing output by process, 2014–24 (billion A4 prints) 145
Figure 5.9 Catalogues: global printing output by process, 2014–24 ($ billion, constant 2017 prices & exchange rates) 160
Figure 5.10 Catalogues: global printing output by process, 2014–24 (billion A4 prints) 160
Figure 5.11 Directories: global printing output by process, 2014–24 ($ billion, constant 2017 prices & exchange rates) 175
Figure 5.12 Directories: global printing output by process, 2014–24 (billion A4 prints) 175
Figure 5.13 Advertising print: global printing output by process, 2014–24 ($ billion, constant 2017 prices & exchange rates) 190
Figure 5.14 Advertising print: global printing output by process, 2014–24 (billion A4 prints) 191
Figure 5.15 Commercial print: global printing output by process, 2014–24 ($ billion, constant 2017 prices & exchange rates) 205
Figure 5.16 Commercial print: global printing output by process, 2014–24 (billion A4 prints) 206
Figure 5.17 Transactional print: global printing output by process, 2014–24 ($ billion, constant 2017 prices & exchange rates) 220
Figure 5.18 Transactional print: global printing output by process, 2014–24 (billion A4 prints) 220
Figure 5.19 Security print: global printing output by process, 2014–24 ($ billion, constant 2017 prices & exchange rates) 234
Figure 5.20 Security print: global printing output by process, 2014–24 (billion A4 prints) 234
Figure 5.21 Labels: global printing output by process, 2014–24 ($ billion, constant 2017 prices & exchange rates) 250
Figure 5.22 Labels: global printing output by process, 2014–24 (billion A4 prints) 250
Figure 5.23 Packaging: global printing output by process, 2014–24 ($ billion, constant 2017 prices & exchange rates) 266
Figure 5.24 Packaging: global printing output by process, 2014–24 (billion A4 prints) 266
Figure 6.1 PESTER analysis for the printing industry. 278

List of Tables

Table 0.1 Timeline for developments in printing. 3
Table 1.1 Exchange rates to the US dollar, 2017. 10
Table 2.1 Market Drivers affecting demand for Offset and Digital Print 2019 - 2024. 12
Table 2.2 Global printing output by print process, 2014–24 ($ billion, constant 2017 prices & exchange rates; billion A4 prints) 15
Table 2.3 Global print market shares by print process, 2014–24 (% share by value, constant 2017 basis; % share by volume, A4 prints or equivalent) 18
Table 2.4 Global publication printing output by print process, 2014–24 ($ billion, constant 2017 prices & exchange rates; billion A4 prints) 23
Table 2.5 Global graphic printing output by print process, 2014–24 ($ billion, constant 2017 prices & exchange rates; billion A4 prints) 28
Table 2.6 Global package & label printing output by print process, 2014–24 ($ billion, constant 2017 prices & exchange rates; billion A4 prints) 32
Table 2.7 Average global prices per thousand A4 prints by print process, 2014–24 ($, constant 2017 prices & exchange rates) 36
Table 2.8 Opportunities and Threats for digital and offset printing. 41
Table 3.1 The evolution of (Industrial) Revolutions. 46
Table 3.2 Long-term prospects for electrophotography printing, 2019–24. 55
Table 3.3 High-performance inkjet printheads in 2019. 58
Table 3.4 High-speed continuous feed single-pass inkjet presses. 68
Table 3.5 Narrow web inkjet presses. 69
Table 3.6 Sheetfed inkjet presses. 70
Table 3.7 Technology prospects for inkjet printing, 2019–24. 71
Table 3.8 Summary timeline of litho print developments, 2019–24. 73
Table 3.9 Summary timeline of flexo developments, 2019–24. 75
Table 5.1 Global printing output by print process, 2014–24 ($ billion, constant 2017 prices & exchange rates; billion A4 prints) 79
Table 5.2 Top-line global printing market shares by print process category, 2014–24 (% share by value, constant 2017 basis; % share by volume, A4 prints or equivalent) 80
Table 5.3 Global printing output shares by print process, 2014–24 (% share by value, constant 2017 basis; % share by volume, A4 prints or equivalent) 80
Table 5.4 Global analogue printing output by region, 2014–24 ($ million, constant 2017 prices & exchange rates; billion A4 prints) 82
Table 5.5 Global digital printing output by region, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 83
Table 5.6 Analogue print: global printing output by product type, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 84
Table 5.7 Analogue print: global printing output by region, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 84
Table 5.8 Sheetfed litho: global printing output by product type, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 85
Table 5.9 Sheetfed litho: global printing output by region, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 86
Table 5.10 Heatset web offset: global printing output by product type, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 87
Table 5.11 Heatset web offset: global printing output by region, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 87
Table 5.12 Coldset: global printing output by product type, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 88
Table 5.13 Coldset: global printing output by region, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 89
Table 5.14 Flexography: global printing output by product type, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 90
Table 5.15 Flexography: global printing output by region, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 90
Table 5.16 Gravure: global printing output by product type, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 91
Table 5.17 Gravure: global printing output by region, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 92
Table 5.18 Other analogue print processes: global printing output by product type, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 94
Table 5.19 Other analogue print processes: global printing output by region, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 96
Table 5.20 Global digital printing output by product type, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 98
Table 5.21 Global digital printing output by region, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 100
Table 5.22 Electrophotography: global printing output by product type, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 102
Table 5.23 Electrophotography: global printing output by region, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 104
Table 5.24 Inkjet: global printing output by product type, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 106
Table 5.25 Inkjet: global printing output by region, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 108
Table 5.26 Books: global printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 110
Table 5.27 Books: shares of global printing output by print process, 2014–24 (% share by value, constant 2017 basis; % share by volume, A4 prints or equivalent) 113
Table 5.28 Books: Western European printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 116
Table 5.29 Books: North American printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 119
Table 5.30 Books: Asian printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 122
Table 5.31 Magazines: global printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 125
Table 5.32 Magazines: shares of global printing output by print process, 2014–24 (% share by value, constant 2017 basis; % share by volume, A4 prints or equivalent) 128
Table 5.33 Magazines: Western European printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 131
Table 5.34 Magazines: North American printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 134
Table 5.35 Magazines: Asian printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 137
Table 5.36 Newspapers: global printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 140
Table 5.37 Newspapers: shares of global printing output by print process, 2014–24 (% share by value, constant 2017 basis; % share by volume, A4 prints or equivalent) 143
Table 5.38 Newspapers: Western European printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 146
Table 5.39 Newspapers: North American printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 149
Table 5.40 Newspapers: Asian printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 152
Table 5.41 Catalogues: global printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 155
Table 5.42 Catalogues: shares of global printing output by print process, 2014–24 (% share by value, constant 2017 basis; % share by volume, A4 prints or equivalent) 158
Table 5.43 Catalogues: Western European printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 161
Table 5.44 Catalogues: North American printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 164
Table 5.45 Catalogues: Asian printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 167
Table 5.46 Directories: global printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 170
Table 5.47 Directories: shares of global printing output by print process, 2014–24 (% share by value, constant 2017 basis; % share by volume, A4 prints or equivalent) 173
Table 5.48 Directories: Western European printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 176
Table 5.49 Directories: North American printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 179
Table 5.50 Directories: Asian printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 182
Table 5.51 Advertising print: global printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 185
Table 5.52 Advertising print: shares of global printing output by print process, 2014–24 (% share by value, constant 2017 basis; % share by volume, A4 prints or equivalent) 188
Table 5.53 Advertising print: Western European printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 191
Table 5.54 Advertising print: North American printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 194
Table 5.55 Advertising print: Asian printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 197
Table 5.56 Commercial print: global printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 200
Table 5.57 Commercial print: shares of global printing output by print process, 2014–24 (% share by value, constant 2017 basis; % share by volume, A4 prints or equivalent) 203
Table 5.58 Commercial print: Western European printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 206
Table 5.59 Commercial print: North American printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 209
Table 5.60 Commercial print: Asian printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 212
Table 5.61 Transactional print: global printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 215
Table 5.62 Transactional print: shares of global printing output by print process, 2014–24 (% share by value, constant 2017 basis; % share by volume, A4 prints or equivalent) 218
Table 5.63 Transactional print: Western European printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 221
Table 5.64 Transactional print: North American printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 223
Table 5.65 Transactional print: Asian printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 225
Table 5.66 Security print: global printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 228
Table 5.67 Security print: shares of global printing output by print process, 2014–24 (% share by value, constant 2017 basis; % share by volume, A4 prints or equivalent) 231
Table 5.68 Security print: Western European printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 235
Table 5.69 Security print: North American printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 238
Table 5.70 Security print: Asian printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 241
Table 5.71 Labels: global printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 244
Table 5.72 Labels: shares of global printing output by print process, 2014–24 (% share by value, constant 2017 basis; % share by volume, A4 prints or equivalent) 247
Table 5.73 Labels: Western European printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 251
Table 5.74 Labels: North American printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 254
Table 5.75 Labels: Asian printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 257
Table 5.76 Packaging: global printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 260
Table 5.77 Packaging: shares of global printing output by print process, 2014–24 (% share by value, constant 2017 basis; % share by volume, A4 prints or equivalent) 263
Table 5.78 Packaging: Western European printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 267
Table 5.79 Packaging: North American printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 270
Table 5.80 Packaging: Asian printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 273
Table 6.1 SWOT analysis for the digital print supply chain. 278
Table 6.2 SWOT analysis for the analogue print supply chain. 278
Table 6.3 SWOT analysis for converters/printers/users. 278

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The Future of Digital vs Offset Printing to 2024

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