Post-drupa Technology Forecast for Print and Printed Packaging to 2034

This report examines the changing technology landscape that will shape commercial, publishing and packaging print sectors in the period to 2034.

Table of Contents Key Facts and Figures
  • Drupa attracted 170,000 trade visitors in 2024.
  • A total of 1,643 companies from 52 nations exhibited at the event.
2024 was the ‘software’ drupa, underpinned by AI and the responsibility of sustainability. AI will become a key technology, influencing many aspects of print including design, hardware efficiency and maintenance.  Promotional  items will increasingly incorporate personalised design elements, enabled by AI and digital print.

This report examines the changing technology landscape that will shape commercial, publishing and packaging print sectors in the period to 2034. Adding value to printed products was a key trend at drupa 2024, and many packaging solutions were seen, notably cartons and corrugated, together with workflow and MIS developments. Futuristic 3D printing and printed electronics were showcased, along with innovations in print production.

Definition
Developed by a team of Smithers researchers, this report is shaped by ongoing work across all aspects of the print, packaging, publishing and paper supply chains, as well as interviews with many of the key suppliers at drupa 2024. It is primarily a qualitative report: significant industry developments are categorised and ranked according to future impact on print-for-profit and printed packaging producers.

Key Questions
  • What were the big developments unveiled at drupa?
  •  Who were the big winners?
  • What areas of the market are of interest to the key players?
  • Where will developments take place over the next 5–10 years?
This report is essential to:
  • Raw materials suppliers including inks and consumables
  • Equipment and machinery suppliers
  • Print consultants and analysts
About the author
Sean Smyth has spent more than 25 years in senior technology and management positions for print businesses across the supply chain. Sean has extensive experience in digital printing. In his time with Smithers, Sean has authored many off-the-shelf market studies and has provided strategic consultancy services to a range of clients across the value chain.
Post-drupa Technology Forecast for Print and Printed Packaging to 2034

Name Post-drupa Technology Forecast for Print and Printed Packaging to 2034

Date 07/10/2024

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